As wordmarks are built only using letters, opting for a typeface that showcases your brand is vital. Michael Evamy, a writer, journalist, and copywriter, says, "Words carry meaning; typefaces convey character." You have to choose a specific typeface for your company as it represents what you are providing to your potential customers.

Here are some ways that you can pick out the perfect typeface for your word mark logo.

Choosing The Right Typeface

When you start looking at the various typefaces, it is vital to opt for the one that describes your business. It would help if you analyzed your brand first so that your wordmark logo is central to what you are providing. For instance, a script typeface cannot be used by a life insurance company. Similarly, an all-caps serif typeface wouldn't work for a children's summer camp or music school about fun, community, and learning. The typeface needs to be more on the formal side. When you have decided the mood of your firm, then choose a font that fits.

Use A Character Feature

It is no secret that your wordmark logo design needs to be attractive and interactive. However, the main question that arises is how to accomplish that. For instance, look at the swoosh in the "C" of Casper's logo design or the heightened "A" in Braun's design. You have to be creative when designing your logo and make sure that they are distinguishable. It is a fun and exciting element to delve into. This is your way to analyze and ensure that your logo is not dull.

If you opt for a character feature, make sure you're doing it for a reason. Changing a character or character needs to be strategic. For example, will you use that letter as your monogram? Does it add emphasis to your company name in the right spot?

Communicate With Color

In wordmark logos, your text is the main attraction. Therefore your unique color palette can set you apart. To make sure that you choose the right design for your wordmark logo, you have to take care of a few things. Like, such as using a different colored character or a word within the company's name. Like Flickr, which has their r in hot pink color and the rest in blue.

As with character features, emphasize the letter that pop-outs in your company. This can be a great way to boost your logo identity, especially if you're using a standard logo color like blue. You can also use a colored background to highlight the name, but that color needs to be chosen very carefully as it should not undermine the text.

Get Detailed With Spacing And Letter Casing

When you are getting your wordmark logo designed, it is all about the text. Therefore, you have to be careful about the spacing. The overall and the space between characters and words, if there are any. It depends on how you want your final look to look. How much space do you want for your logo?

Read More! Affordable logo Designer For Startup

You can shuffle around with letter casing and analyze what suits your brand. Various famous brands either use all lowercase or uppercase letters or both.

Play With Shape

Another way designers attract their potential audience is by putting their text in shapes. For example, the tv network Showtime has designed only the letters “SHO” in a red circle which gives it a unique look. Various companies also stacked text. Uniqlo breaks up its six-letter company name with three letters on each line of its logo to form a square. You have to make sure that the words are legible. Make sure your company name is short enough to stack and that the meaning doesn’t get lost on two lines.

Ending Note

There is a reason why a lot of companies nowadays are using wordmark logos to enhance their brand awareness. Through this logotype, customers can remember your name and your logo design. Another advantage of Wordmark logo designs is that they rarely have to be changed or modified.

Take HBO's Logo, for example. The first design was not changed for three years, 1972-1975. Then it was modified and remained the same way from 1975 to 1981. From 1981 to date, there has been no change in the wordmark logo design.

Although it may seem like it, wordmark logos are very difficult to design as the main focus is on the text, therefore it has to be distinctive and interesting to captivate your audience's attention. 60% of consumers avoid brands that have odd, unattractive, or unappealing logos, regardless if they received good reviews.